MBA students at Faber Castell in Nuremberg
As part of their 1. semester MBA course " case studies in int. Business" Prof. Wellner visited with his students the world's oldest but very innovative writing instrument manufacturer Faber Castell in Nürnberg / Stein.
This year's cases do focus on the Nürnberg writing instrument industry with Stabilo, Staedtler, Faber Castell and the success factors of family owned companies in Germany.
Beside the manufacturing site of Faber Castell, where up to 4 Mio. pencils are produced each day, the students made a survey on sustainability and visited the amazing Graphit Museum.