Frau hält Smartphone in der Hand und lacht
December 14, 2021 | 7.00 pm - 8.30 pm OHM Professional School

Theory meets practice: Digital User Experience tracking and optimization for e-commerce

Register now

Prof. Dr. Alexander Hahn from TH Nuremberg meets the practitioner Jochen Koch from Jochen Koch Online Marketing.

Online marketers and eCommerce businesses make use of an incredible array of tools and possibilities to track user behavior and measure user experience. Data is key to make smart decisions and to improve product offer and usability as well as to ultimately increase revenue.

We will look at current state-of-the-art technologies that every internet user has been in touch with – knowingly or unknowingly, and we dive into the basic psychological foundations of good user experiences: What exactly does that mean and how can
you create such a user experience?

You will learn how multi-modal user experience research helps to understand users’ feelings and thoughts. Everyone interested in how their online behavior is being tracked and how algorithms learn from humans’ interactions with screens must not miss this session.

Please register via email at ops-mba(at)th-nuernberg.de till December 10th, 2021

Event Location
OHM Professional School
Keßlerstraße 1
90489 Nürnberg